What has happened
What is it we know about your voters that the opposition doesn’t know?
What is happening
What is that breakthrough
insight that significantly moves the needle for our
campaign?
What will happen
How do we profile the
voters that this insight
resonates with deeply,
aggregate similar audiences (look alike audiences) and predict voters who might also resonate with the key insight?
How can things be changed
How do we effectively deliver targeted messaging to these lookalike audiences?
